March 2019 - Don Quick & Associates
Whole Foods Market Vendor Picked Up by Snap Kitchen
Whole Foods Market Vendor, Treasured Earth Foods, is now available through Snap Kitchen.
Treasured Earth Foods creates delicious baked goods that taste amazing and happen to be gluten-free, paleo, and, most importantly, diabetes-friendly. Ruth Noel, the creator of the family-run company, explained how the idea for healthy delicacies stemmed from her father’s inability to consume sweets due to his diabetes. Through much experimentation in the kitchen, Ruth’s mother created a truffle that her husband could enjoy without worrying about his blood sugar levels. Eventually and without any medication, Ruth’s father was no longer diabetic. Soon, that truffle, the Chocolate Kika Truffle (named after Ruth’s mother), became the first product Treasured Earth Foods sold at the Sunset Valley Farmer’s Market around 2009.
Ruth, a Texas A&M grad, had previously owned a state processing facility for meat on their ranch called Tesoro Terra Farms, which roughly translates into Treasured Earth Farms. She decided to change paths and started Treasured Earth Foods in 2009, modifying her mom’s truffle invention and creating new healthy desserts. After years of selling their products primarily at farmer’s markets and creating local buzz, the company finally got into Whole Foods Market in 2013 and was even asked to create a brand new product, specifically for the opening of the Whole Foods Market Domain location in 2014. Later that same year, Whole Foods Market decided to put Treasured Earth Foods in its Southwest region that includes Texas, Oklahoma, Louisiana, and Arkansas. Besides Whole Foods Market and Snap Kitchen, you can find their products in Austin at Fresh Plus, People’s Pharmacy, Wheatsville Co-Op and online.
Treasured Earth Foods currently operates out of their commercial kitchen just north of Austin. Ruth explained how it is a great location for their kitchen because it allows her to make her deliveries on time – especially when they are delivering to different cities and states. She plans on opening a brick-mortar store for her healthy baked goods one day. Learn more about Treasured Earth Foods on their website or their Facebook page.