March 2019 - Don Quick & Associates
Whole Foods Market Vendor Picked Up by Snap Kitchen
Whole Foods Market Vendor, Treasured Earth Foods, is now available through Snap Kitchen.
Treasured Earth Foods creates delicious baked goods that taste amazing and happen to be gluten-free, paleo, and, most importantly, diabetes-friendly. Ruth Noel, the creator of the family-run company, explained how the idea for healthy delicacies stemmed from her father’s inability to consume sweets due to his diabetes. Through much experimentation in the kitchen, Ruth’s mother created a truffle that her husband could enjoy without worrying about his blood sugar levels. Eventually and without any medication, Ruth’s father was no longer diabetic. Soon, that truffle, the Chocolate Kika Truffle (named after Ruth’s mother), became the first product Treasured Earth Foods sold at the Sunset Valley Farmer’s Market around 2009.
Ruth, a Texas A&M grad, had previously owned a state processing facility for meat on their ranch called Tesoro Terra Farms, which roughly translates into Treasured Earth Farms. She decided to change paths and started Treasured Earth Foods in 2009, modifying her mom’s truffle invention and creating new healthy desserts. After years of selling their products primarily at farmer’s markets and creating local buzz, the company finally got into Whole Foods Market in 2013 and was even asked to create a brand new product, specifically for the opening of the Whole Foods Market Domain location in 2014. Later that same year, Whole Foods Market decided to put Treasured Earth Foods in its Southwest region that includes Texas, Oklahoma, Louisiana, and Arkansas. Besides Whole Foods Market and Snap Kitchen, you can find their products in Austin at Fresh Plus, People’s Pharmacy, Wheatsville Co-Op and online.
Treasured Earth Foods currently operates out of their commercial kitchen just north of Austin. Ruth explained how it is a great location for their kitchen because it allows her to make her deliveries on time – especially when they are delivering to different cities and states. She plans on opening a brick-mortar store for her healthy baked goods one day. Learn more about Treasured Earth Foods on their website or their Facebook page.
Outdoorsy chooses Round Rock for second Austin location
Sitting in cozy camping chairs enjoying the beauty of an indoor fire pit, we talked growth with Outdoorsy’s VP of Customer Operations, Nino Cavenecia, in their brand new space in Round Rock.
Just one year after moving their headquarters from San Francisco to Downtown Austin, Outdoorsy, the “Airbnb of RV’s”, expands to Round Rock with a new location for operations. The three-year-old tech company has major plans for growth and expansion, especially after raising another $50 million in Series C funding just this past January. Nino Cavenecia, VP of Customer Operations since January 2018, says he’s been eyeing Round Rock even before he moved from the Bay Area three years ago. Larger tech companies like Apple and Dell have already spilled over into Williamson County; however, according to Cavenecia, newer tech companies/start-ups continue to fearfully avoid the “sleepy suburbs.” Outdoorsy is more forward-looking and understands the need to create connections in the cities that surround the strong tech capital. Cavenecia explained how they offer the modern benefits of a tech company without the massive living expenses and brutal traffic of Austin. As Williamson County continues to be one of the fastest growing counties in the nation, Outdoorsy has positioned itself ahead of the curve, taking advantage of both the ever-increasing workforce and the lower lease rates just north of the Texas capital. Cavenecia says he plans to hire local talent, rather than pulling from Downtown Austin.
“Outdoorsy’s mission is to create value for people,” simply by connecting adventurers to otherwise underutilized RVs and their owners. The company plans to move beyond just being the “Airbnb of RVs” and wants to include outdoor experiences in their offerings – a “one-stop shop for the outdoors,” as Cavenecia said. Moreover, Outdoorsy plans to expand internationally, with focuses on Europe, Canada, and especially Australia and New Zealand where it’s summer all year long. The company currently has about 31,000 vehicles signed up but is projected to move closer to 65,000 by the end of the year.
Outdoorsy’s new location at Old Town Square will focus on customer support, claims, and trust & safety. Outdoorsy prides itself in being proactive in terms of customer service and safety. According to Cavenecia, the company prides itself on being prepared, perfectly suiting one of its industry’s precepts and the camper’s mentality. Currently, the operation has about 25 employees but plans to hire dozens more over the next few months. Learn more about job postings on Outdoorsy’s website.